For the past 10 years Coming Soon promoted Dutch designers from its shop in Arnhem. Over these years Alexander van Slobbe and Francisco van Benthum presented their designs there. HACKED by was picked up from the very beginning by Coming Soon.
The search for innovation is inseparably linked to ‘Coming Soon’. This search results in the transformation to a travelling store in the coming period.
The temporary store of HACKED by in Central Station Amsterdam is the first stop on Coming Soon’s new journey
2017 the collaboration with the photography department of the Gerrit Rietveld Academy started. Hacked by- and the photography department are both interested in overthrowing traditions and conventions. In trust students get the opportunity to create their own vision of the hacked concept.
Under guidance of photographer Johannes Schwartz, teacher at the Rietveld academy, 3rd year student Vytas Kumza shot the following images.